OBJECTIVE:
General Mills wanted to provide enhanced value to its consumers while increasing sales with a visible value promotion in partnership with Lightdog.com, a family-oriented kid-safe internet portal.
SOLUTION:
KGA helped garner excitement for this promotion by designing colorful, impactful and fun graphics for packaging across 18 SKU’s, as well as promotional support consisting of an FSI and sell sheet. The Lightdog.com promotion was the most successful in the history. General Mills’ cereals, and results exceeded all expectations.
