SOLUTION:

KGA did category research and provided a brand audit of the current Eco-foil product line. We assessed weaknesses and devised a new brand strategy for Eco-foil complete with new identity and several packaging format solutions. We developed a screener script for research subjects and made selections for one-on-one 30-minute interviews with foil pan users. We asked many questions relating to packaging, product itself and brand awareness. KGA attended sessions behind glass, and presented clients with research data notes and interpretations by the next morning followed up with formalized documents developed for company review. Research was so helpful to this client that several more research studies were conducted to test for various other retail grocers. Packaging selection, identity and other graphic nuances were tweaked taking research findings into consideration. The research insights extended to new product development and refinement of existing products as well as general read on consumer preferences and shopping behaviors.