SOLUTION:

The client, a start-up entrepreneurial company, was introducing the Zach & Dani’s Home Coffee Roasting System, consisting of a coffee roaster and packaged “green” coffee beans. It is marketed through direct response TV and on its own e-commerce website. KGA first developed a brand personality that was entrepreneurial and contemporary. Bouncing green coffee beans were depicted on the logo as well as on the package to communicate that the coffee beans were ready to roast, and to suggest the movement of the beans in the roaster.