• Brand Audits

• Category / Competitive Research

• Strategic Positioning

• Testing – Focus Groups & Online

• Creative Briefs

• Integrated Branding Plans

• Product Personality & Voice

• Name Generation

• Identity Development

• Standards Guide

• Tagline Development

• Package Design

• Structural Design

• Photography

• Product Comps

• Illustration

With your competition just a shelf away, how do you make sure all eyes are on you? KGA can bring you new ways to build brand presence while maintaining brand integrity.

From FSI’s, brochures and tear-off pads to P.O.P. end caps and the latest electronic displays, KGA’s marketing experts encourage consumers to interact with your brand.

• Online Advertising

• Print, Radio, Outdoor

• Media Services

• Brochures

• FSI

• Direct Mail

• Signage

• Sales Collateral

• Couponing

• Websites

• Microsites

• Video

• Interactive Media

• SEO / SEM

• Email Campaigns

• Mobile Apps

• Consumer Promotions

• Event Marketing

• Events Host & Facilitation

• In-Store Merchandising

• POS

• Sampling Programs

• Retail Specific Programs

• Trade Show Design

• Sell Sheets

• Sales Kits

• Sales Incentive Programs

• Sales Presentations

• Annual Reports

• PR Campaigns

• Corporate Collateral

Your website is an integral part of your brand and requires seamless interface to maintain brand integrity.

KGA can effectively translate your brand personality into an accessible interactive experience that’s on-strategy, creative, easy-to-navigate and user-friendly.

We also support your interactive branding with email blasts, blogs, newsletters and social media campaigns.

KGA knows consistency and the right message is essential to brand relevancy. Our goal is to develop effective advertising programs that utilize every component, from on-line to print, radio, out-of-home, and mobile, all aimed at synergistically conveying your message.

Whether an awareness campaign or a direct call to action, KGA allocates your budget wisely to assure you get the results you need.

The globalization of the marketplace calls for more precise media planning. With all the options, it’s easy for your message to get fragmented or lost among all the noise.

Our experience with market analysis, regional planning and buying, schedule monitoring, budget allocation and customized sales tracking ensures that your buys will be smart, efficient and effective in reach. And that’s good for your bottom line.

Whether a exhibit or a retail environment, your brand identity must translate effectively in a 3-dimensional setting.

We will conceive and design your trade show exhibit, including promotional items and literature, to capture your brand vision.

Direct communication with a captive audience is the perfect setting for showcasing your brand.

Let KGA help you stand out from catalog and direct mail clutter with unique design approaches, copywriting services and the strategic know-how to build sales and customer loyalty in the crowded marketplace.

We know that creating awareness and motivating consumers to buy is a complex challenge. That’s why PR is an intrinsic element in the marketing plan.

We work in event marketing, community outreach, co-branding and results analysis to develop and implement marketing strategies that will direct your brand into the proper channels.

The majority of retail product purchase decisions are made in-store. For consumer packaged goods companies, packaging is one of the most important communication vehicles that drive brand image, equity and the brand promise to the consumer.

At KGA, we bring you impactful package design with measurable marketing results. From strategy, concept and design to implementation, we make sure it all works. We’re adept at brand identity development, new product launches, line extensions, re-designs, promotional packaging, and structural conceptualization.